If you are planning on creating a health related blog, you will need to quickly establish yourself as a credible voice and an expert, or you will not be able to capture your audience’s attention. There are plenty of things you will have to take into consideration when blogging; the interest of your audience, the most important and urgent issues your readers are dealing with, and the trends in discussions. Below you will find a few tips on how to improve the blog you love and are passionate about.

Image via Air Force Medical Service

Educate Yourself

In case you often feel like you are running out of topics and are going on about the same  things, it might be time to educate yourself. Check popular blogs and free training so you can expand your knowledge and find out more about the trending issues that you can talk about on your blog. You might also want to find a Guide to sports massage to understand the full benefits and the different methods used by professionals. You might also enroll in a training program online, so you can become more qualified to advise your readers.

Survey Your Audience

You need to keep your fingers on the pulse of your audience, too. Interests and health related trends change rapidly, and you will need to read every comment on your blog and social media pages, so you can understand your readers better. Regular surveys using free services, such as SurveyMonkey or Google surveys can help you understand what your readers are interested in, and what their preferences are when it comes to content and communication. Tailor your blog posts and multimedia content to their needs, and you can capture their attention better.

Research Related Blogs

It is also crucial that you read other bloggers’ posts and follow them on social media. You don’t have to copy what they are doing, but you will be able to get some ideas on what the most popular topics and post types are, so you can make adjustments to your own blog. If you feel like creating content for your blogging business costs you more than you are prepared to spend, it might be time to use your knowledge and research skills more effectively and attract more visitors through small adjustments.

Blog Outreach

Once you have a good idea of the most popular topics and blogs out there, you can offer guest posts for some of your fellow bloggers, Blogger outreach can help you tap into other people’s audience and market and provide more value. However, some popular blogs will either have strict rules or ask you to pay a nominal fee for posting on their pages. Make sure that your investment is worth the money and effort, and construct your posts in a way that they help you add people to your sales funnel and get you more subscribers.

Social Media Campaigns

You should not forget about the power of social media, either. If you are looking for ways to attract new readers, you need to join related Facebook groups, so you can create effective social media campaigns and target the right audience. Create posts and graphic content as well, so you can improve your reach and grab the attention of people interested in the topics you are writing about. If you are blogging about Vitiligo, for example, you can join a group dedicated for people living with the condition and provide helpful tips and expert advice to get them to want to connect with you.

Infographics

 

Image via Mass.Gov Blog

 

When it comes to health related issues, it is hard to grasp how illnesses and treatments work. Thankfully, infographics will help you present your research or statistics in a non-boring and logical manner, so your readers can see the facts and understand the complex issues. There are plenty of infographic templates and tools that will make your job easier. You don’t have to be a graphic designer or an expert at vectors to make a stunning infographic that will help you engage with your readers and drive them to your blog.

Video Marketing

People today are less interested in words, and want to connect with you as a person more. This is why video marketing is an effective way of driving more visitors to your blog and creating a strong brand message. You can create presentations with voice-overs, or simply use interviews, present the results of your survey or the latest research, and you can reach out to people who are interested in your topics and treatment options.

Focus On the Mental Health Aspects of Illnesses

Image via Air Force Medical Service – AF.mil

One of the things many bloggers forget about is the mental health impact of different illnesses. If you suffer from conditions that make you self-conscious or limit your ability to do the things you enjoy, you are more likely to get anxiety and depression. Instead of only covering the physical aspects of the condition only, you will need to understand what is going on in the mind of people suffering from the illness. You can read personal stories and contact charities to find out more about the mental health problems patients are facing.

Use Interviews

One of the most effective ways of connecting with your readers on a personal level is using interviews. They will feel that your blog cares about individuals, and they will be more able to relate to the stories of people who are in similar situations. Even if you are not dealing with the same problems as they are, you can make your blog more personal if you ask for stories to share and positive messages as well.

It is not easy to break into the competitive market of health blogging. If you choose your niche carefully, you will need to constantly educate yourself about the latest trends in health care and treatments. Make sure that you are prepared for the challenges, listen to your audience, and create personal, engaging content that will help you connect with your readers.