We live in a generation where increasing numbers of people are opting to purchase products online. There are various reasons for this. The wider availability of tech gadgets such as smartphones, tablets, laptops, and desktop devices means that the majority of the population are now able to purchase products through the web. Then there’s the convenience that comes hand in hand with shopping online. Nowadays, you can browse items and process transactions from the comfort of your own home. What’s more? The items will be delivered directly to your own home. Many services offer next day delivery and some even offer same day delivery. So, if you’re going to make money, you’re going to have to reach out to this huge market. However, you are going to have plenty of work on your hands. When people make purchases, they cannot hold, touch, or try out the product you are offering. This means that buyers are heavily reliant on how you present available products to them. Here are a few different things that you might want to try out to showcase your products in their best light.
Invest in Professional Product Photography
Sure, smartphone cameras may be brilliant quality. But nothing quite compares to the work of a professional product photographer. This individual will have access to extremely high quality equipment which can produce images that will still appear high-quality when web users zoom in, or expand the size of the image. They will also have access to lighting which can be used to catch more flattering shots of whatever it is that you are trying to sell. They will also know how to best stage all of your shots, perhaps bringing in attractive backgrounds or accessories.
Consider Web Keys
Web keys are a new product on the market, so you might not have heard of them before. They are essentially a branded USB which (when plugged into a computer device) will automatically load your full catalogue, or lead users to your website. Consider including them in trade show or exhibition goody bags, or mail them directly to potential clients.
Try Out 360 Photography
Seeing as your potential customers can’t necessarily see your product in person before making a purchase, you should try to offer them the next best thing. This is generally 360 degree photography. This is a specialist form of photography that captures multiple angles of a product, allowing web users to spin the static image around, getting a full view of the item on offer, rather than relying on static shots from different angles.
These are just a few different options that you have on your hands. Never downplay the importance of showcasing your products in their best light. The above steps could make the difference between a sale and someone leaving your site empty-handed!
Beth is a 30-something, self-employed Mum rediscovering her connection to British History and nature. Her loves include the discovery of knowledge, walking in the woods, and writing, among others. Beth is a Virtual Assistant at The Happy VA.